Why
- No Clarity: Users are unsure what they want in life OR how to get there
- No Progress: Users don’t act on their goals consistently and lose focus
We also learned users like to talk to the coach. But that our current product and outcome is clumsy and not clear. This is why we want to launch a new product based on everything we learned to get closer to product-market fit.
“When I struggle with a decision or situation, I want to talk to a thinking partner, so I can move on with a better decision”
“When I go about my day, I want to get a reminder to stay on track, so I can refocus on what actually matters in relation to my biggest goals”
What
A super simple coaching app that allows users to do a great session whenever they want and sends them messages to keep them on track that integrates well into their daily life.
Success
The project is successful if the following metrics are met: 1) onboarding completion of >30% (activated). 2) >40% of activated users come back for 4 days a week (retention).
Scope
- Super simple but elegant coaching experience that we can flexibly use for the onboarding session and daily interactions (great coaching responses, good voice, fast transcription)
- Summaries for each session in user timeline
- Daily message from coach that is simple to respond to and feels valuable based on past sessions and user focus
- Main focus extraction through in-session ui element for confirmation of focus. Metric update component.
- Analytics so we can measure true activation, retention, and conversion
- 0 bugs or reliability issues
- test the project with the team internally and implement the feedback that is actually useful + then launch to 100 users to see actual usage data